Clients & Successes
Case Studies
Helping Friedman’s Jewelers Through a not so Shining Moment
Friedman’s Jewelers, a publicly traded company and the third largest jewelry store chain in the U.S., was facing two major investigations - one by the U.S. Securities and Exchange Commission and another by the U.S. Department of Justice. The investigations were initiated following a fraud lawsuit filed against the company that supplied jewelry to Friedman’s. The resulting uncertainty put Friedman’s at risk of not being able to acquire inventory for the upcoming holiday season. The Company was also going through a restructuring, replacing their CEO, CFO, COO and numerous board members, including the Chairman.
Within two days we developed an internal and external communications plan to help Friedman’s meet regulatory requirements, build confidence with industry suppliers, restore investor and employee confidence and begin rebuilding their reputation. Within the first week we planned and implemented the successful introduction of Friedman’s new CEO. With a fresh start for their new leadership, Friedman’s is now back on its feet and ready to grow.